Social groups.

As my target audience would be the typical stereotype of an Indie boy and girl. However, hence the name, they do not like to be seen as a 'social group'. They wish to be seen as 'individual' and be alone in their views and opinions. After researching the typical Indie girl I came across a website, How to be an Indie Girl. http://www.ehow.com/how_4804322_indie-girl.html
The article seemed to anger many readers and many said that to be individual would be being yourself, not following a checklist.

Although, after reading this article it gave me a broader image of the girl I would like to attract. As a social group, the magazine could represent the Indie point of view. They would be intelligent, enjoy literature and have a passion for music. This magazine would be a corner stone for their lives, it would have a section for their own views, they could write in and express their individual opinion.

Also they must have an interest in current affairs, popular culture, and following on from Q magazine the magazine would have previous history helping with charities. This I believe could almost represent the 'Indie Culture' in a nutshell, the fashion, the music and current affairs, this in turn is the correct mode of address to hail in my target audience.

Typical Indie Girl.

The age range that I would like to attract would primarily be ages 16-24. I have chosen this age, because it's not overly young, it's mainly the age where the rebellion would begin and a teenager would find who they want to be and stick with it. Any younger, and possibly the age would be stereotypically fickle and flaky. The age of 24 is just before the child in adults would settle down a bit more, any older and they would not be completely interested in the reckless rock and roll culture.
Generally interested in fashion; but likes to put her own twist on things.
Shops in Topshop, Urban Outfitters, vintage and charity shops.
Likes to have an original take on music, so will listen to anything from classical to rock. However their main interest would be bands not many people have heard of that involve guitars and lyrics that represent their views.

Typical Indie Boy.

The boys would be the same age of 16-24 for the same apparent reasom, however the age may be a little long, possibly ending at 25 instead. This is because it is commonly known that the maturity is a lot slower for men and there will always a prominant child.
They would be interested in fahsion, shop at Topman, River Island and Zara for men. Their styple will be different to everyone elses walking down the street. The clothes would be tight, and they would wear 'bulky' shoes such as 'Vans' or 'Converse'.

Both boy and girls will be interested in Literature, politics and have their own view about the world and would be trying to find their place. They would have a high interlect and love standing out from the crowd. However much they would not like to admit it, they would go out of their way so as not to conform to everyone else.
They would hang out at Borders bookshop, Librarys and Starbucks with their nose in their books or laptops. They don't want to look as if they are posers so they try and potray themselves as interlects interested in more things than their style.