Discovering my target audience

In order to attract my target audience appropriately I needed to research the genre of music in respects to mode of address and how to 'hail' my subject audience in. The first thing I did was research popular indie bands in culture at the moment. First I found the band 'Black Kids', first I looked at the picture observing what clothes were worn, and the colours used. I found that they had lots of bright primary colours used in pictures, each of them had separate colours for the members of the bands to signify their own identity. The members of the bands had logo t-shirts on and head phones in the specific colour. They are looking at the camera with a sense of confusion and madness. This symbolises to me, how indies establish themselves as themselves to be free-willed and wild.
I researched some more bands, for example, Kra Ra riot and motel motel. When looking at their pictures I saw that many of them were just of them playing their guitars and focusing on the music, not just them as people. Indies are passionate about music and their image, they believe that the music does the talking, and so I believe that for my magazine I am going to focus on the music more than the people in the bands, however at the same time attempting to show off the classic 'indie image'.
In order to find the indie image that they are known for, I got inspiration from the bands websites. For instance, on the Black Kids website I found that they were selling logo t-shirts on the website and that they were promoting the sunglasses brand 'Ray Ban'.

Indie music bands are commonly found in university campuses, or where they first started out. I found many bands, such as Kings of Leon and Black kids started out in universities. This gave me the idea of maybe having a story based in universities in Britain. 'The Uni Tour', where we could show new and up and coming acts. This could ensure that I would be using the right mode of address to hail my audience in. They could empathise with the people used in the magazine, because they are real people wanting to have a shot in the music business, just like them, for instance.

I felt that Indies would want to be in touch with the music they were listening to. On the website of the band Black Kids I found a poll going on what the next album should be called. This gave me an idea of including it in my magazine front cover; I feel it could hail in he audience appropriately by showing them how they can control the charts and have an impact, it would attract the personalities of my chosen target audience.

Another way of hailing in my chosen target audience could be with band's tips tricks. For instance I could have an article shown on the cover 'how to find the perfect drummer' or to include a chord sheet for a song.