Analysing existing magazines.

Q Magazine.
This is a recent cover of the magazine 'Q'. The magazine uses all the key codes and conventions so they can 'hail' their audience in appropriately. We are shown the band 'Coldplay' on the front cover of the magazine; they are looking at the camera as to be looking at us, the audience. This is a technique that I could use with my models; when looking at the audience it shows how the band doesn't think they are bigger than anyone else. The fact that they are looking at the camera straight on in a mid-shot gives the impression to the audience that 'Coldplay's' just the same as anyone else, and not superior.
The key colours used in this magazine is red, white black and yellow. These colours can be generalised with rock music frequently, they contrast with eachother and compliment at the same time. They make each word stand out appropriately and uses the right mode of address to pull the audience in, telling them that every word is just as important as the rest.
WORLD EXCLUSIVE is spread across the page. This is another technique I could use to hail my audience in; it tells them that this is the first and only interview that you have or will see in a considerable period of time. It lets the audience feel part of something and lets them into the intimacy of the rocks stars life that know one may of never knew. 'Q' magazine is using their mode of address well. In consequence to using this phrase 'world exclusive' I believe that they want to address the audience by telling them that they see them as an individual, a real person with needs. It could be that they portraying to the audience a sense of belonging; they want to be a friendly face.
The banner at the top of the magazine says 'the essential music guide'. EVERYONE needs this magazine if you are really interested in music and want to know everything before everything else. This links in with how the magazine 'Q' wants to fill the needs of it's readers and wants, once again, to tell them how they are an individual.
'Q' magazine, in my opinion, wants it audience to feel as if they are seeing a birds eye view of famous bands lifestyle. As we see, it shows U2 on tour. We, as readers, can see how they live and almost fantasise about it. The magazine fits in with the celebrity cultures as well as showing the readers what their values are in life. The music, the lyrics, but they also know that deep underneath the people fantasise about the rockstar lifestyle that comes with it.